November 2020
Intermediate to advanced
522 pages
16h 56m
English
Content preview from Managing Major Sports Events, 2nd Edition
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1.1 A typology of major sports events
1.2 The international sport event world
1.3 The major sports event lifecycle
2.1 Building an event portfolio
2.2 A major sports event’s stakeholder map
3.1 Informal and formal bid processes
4.1 Leadership qualities and the importance of networks
4.2 Example of a generic major sports event organising committee hierarchical structure
5.1 Hypothetical paid staff and volunteers Gantt chart for Beijing 2022
5.2 Hypothetical paid staff and volunteers PERT for Beijing 2022
6.1 Sources of funding for sports events
7.1 The sport event marketing strategy process
7.2 The 5Cs of environmental or situational analysis
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