“This is a highly informative insight into the practicalities of running a commercial function within a retail organization. I wholeheartedly recommend it to anybody seeking a career in supply chain or merchandising.”
Matt Finch, CEO, Northwood Initiatives
Buying, merchandising and the supply chain are inextricably linked. Supported by theory, explanations and real-life examples, Managing the Retail Supply Chain examines in depth the importance of product merchandisers and looks at the concepts and core themes that run across all retail sectors. Profits are affected by how successfully product merchandisers undertake their work. They set prices to maximize profi ts and manage the performance of ranges and they plan promotions and markdowns. ...
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