January 2018
Intermediate to advanced
288 pages
6h 41m
English
Content preview from Managing the Retail Supply Chain
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Omni-channel retailing
Omni means all, and the term omni-channel retail reflects the way in which the consumer of today may take several different paths to purchase through any of the retail channels available to them. It could be any of the ever-increasing number of online channels, such as online, mobile, tablet, social media or even virtual reality. The majority of retailers started as bricks and mortar operations, and the skills, capabilities and infrastructure required to seamlessly integrate the retailer’s identity and model throughout the omni-channels isn’t easy. In fact most traditional retailers that haven’t adapted to this landscape are no longer operating. Before we go into the detail of how omni-channel affects supply chain and ...
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