PREFACE
When discussing the academic validity of textbooks over the reality of the workplace one lunchtime, it occurred to us that there were some anomalies, inconsistencies and dramatic misconceptions that, ideally, could be addressed in print before people embark upon a career in retail. Many people, even within the industry, do not understand the difference between supply chain, logistics and merchandising – and certainly fail to grasp how central to the fortunes of a successful business they are. Between us, despite originating from different retail sectors (and having more than a few years on the clock difference in age), the realization that there was a legitimate opportunity to outline in print the reality of our chosen path, with practical ...
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