January 2018
Intermediate to advanced
288 pages
6h 41m
English
Content preview from Managing the Retail Supply Chain
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The fashion industry
The fashion industry and merchandising
The fashion industry has for many years been at the very vanguard of merchandising. While the supermarkets have made constant advancements in the field of logistics, the nature of the fashion retailer requires it to be first and foremost a highly agile trading machine.
As recently as the 1990s the trading cycle of a fashion retail business was determined by sticking to two seasons, spring/summer and autumn/winter, with some range change from phase to phase within those seasons. For example, the autumn/winter season would be split broadly between a phase that would include a seasonal launch, lasting from August through to October, followed by an injection of Christmas focused product ...
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