January 2018
Intermediate to advanced
288 pages
6h 41m
English
Content preview from Managing the Retail Supply Chain
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Branch merchandising
Branch merchandising, similar to merchandise planning, started in the fashion industry, as the fluidity of the stock and displays meant that allocations to stores needed to be planned and executed with structure and commerciality. Although it is an industry standard term and function, branch merchandising is an area of ambiguity with large differences in responsibility and task across different retailers. Branch merchandising can encompass all elements of visual merchandising and space planning within the stores, and can lead store sales forecasting for retail.
Role within the business
Branch merchandising is the discipline of ensuring efficient stock placement and distribution of stock across the store estate. Branch ...
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