Index
add-ons, 2nd
added value
airlines example
in analysis of current clients
cost of, exceeding profit gained, 2nd, 3rd
definition
as good starting point for new service development
for Rocket Science work
showing price of
advice, types of
aero engines pricing, 2nd
aftercare
airlines
budget, 2nd, 3rd
vs. flag carrier, 2nd, 3rd, 4th, 5th
pricing strategies, 2nd, 3rd
loyalty schemes
pricing by client
segmentation
staff morale and customer care
aligned pricing
alternative fees
annual retainers
blended rates
capped fees
confidence in pricing
contingent fees
discounted hourly rates
fixed fees
house painting scenario
project-based costing (PBC)
success-based fees
annual price rises
annual retainers
arrogance, 2nd
Ater, I.
banking client example ...