August 2010
Beginner
416 pages
10h 4m
English
book
Mastering the World of Selling: The Ultimate Training Resource from the Biggest Names in Sales
by Erik Taylor, David Riklan
Content preview from Mastering the World of Selling: The Ultimate Training Resource from the Biggest Names in SalesBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 88. Timeless Truths in a 2.0 Sales World: Ownership, Integrity, and Amplification
Zig Ziglar and Tom Ziglar Ziglar
OWNERSHIP
Do you believe you sell a pretty good product or service? Do you believe you sell an extraordinarily good product or service? Do you sell a product or service that solves a problem? Do you believe that when you sell a product or service that solves a problem that you deserve a profit? Do you still have every dime you've ever earned in the profession of selling? Do you have customers that are still using and benefiting from what you sold them a year ago, 2 years ago, 10 years ago, or even longer? Then who is the big winner? The customer!
So many questions, but the big one is: Do you believe in your product or service? Are you "cooking in your own cookware"? The following story is from Zig's early sales career:
"I was in the cookware business in Columbia, South Carolina, working for the Saladmaster Corporation out of Dallas, Texas, and my friend Bill was struggling. We sold the same product but we were in different organizations and we were friends and we'd frequently get together just to chat. I was over at his house and I was really all excited and he was singin' the blues! I mean, things were tough. And as I got to talking to him, I said, 'Well, Bill, I know what your problem is."'
He said, "What's my problem, man? Tell me quick!"
I said, "You're trying to sell something you don't believe in."
Well, he about exploded. He said, "What do you mean, I don't ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.