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Media Promotion & Marketing for Broadcasting, Cable & the Internet, 5th Edition
book

Media Promotion & Marketing for Broadcasting, Cable & the Internet, 5th Edition

by Susan Tyler Eastman, Douglas A. Ferguson, Robert Klein
November 2012
Beginner
352 pages
10h 9m
English
Routledge
Content preview from Media Promotion & Marketing for Broadcasting, Cable & the Internet, 5th Edition

Acknowledgments

We have many people to thank for their help in preparing this book. One group consists of previous authors whose work has been incorporated in this edition. We especially want to thank recent contributors Joseph G. Buchman of Capella University in Utah; Randy D. Jacobs of the University of Hartford; Bradley A. Moses now of WFLA in Tampa; and Suzann Mitten Owen, formerly of WTIU-TV in Bloomington, Indiana. And we welcome new contributors Mary Dickson of KUED in Salt Lake City and Gregory D. Newton of Ohio University. We also thank our reviewers Carl “Bud” Carey of Syracuse University, J. Steven Smethers of Kansas State University, Patricia Williamson of Central Michigan University, and Robert Affe of Indiana University for their ...

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Publisher Resources

ISBN: 9780240807621