Media Promotion & Marketing for Broadcasting, Cable & the Internet, 5th Edition
by Susan Tyler Eastman, Douglas A. Ferguson, Robert Klein
Acknowledgments
We have many people to thank for their help in preparing this book. One group consists of previous authors whose work has been incorporated in this edition. We especially want to thank recent contributors Joseph G. Buchman of Capella University in Utah; Randy D. Jacobs of the University of Hartford; Bradley A. Moses now of WFLA in Tampa; and Suzann Mitten Owen, formerly of WTIU-TV in Bloomington, Indiana. And we welcome new contributors Mary Dickson of KUED in Salt Lake City and Gregory D. Newton of Ohio University. We also thank our reviewers Carl “Bud” Carey of Syracuse University, J. Steven Smethers of Kansas State University, Patricia Williamson of Central Michigan University, and Robert Affe of Indiana University for their ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access