November 2012
Beginner
352 pages
10h 9m
English
book
Media Promotion & Marketing for Broadcasting, Cable & the Internet, 5th Edition
by Susan Tyler Eastman, Douglas A. Ferguson, Robert Klein
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Glossary
This selective glossary consists of media-related terms that were boldfaced in the text. The definitions focus on meanings as applied to promotion and marketing of media. For other terminology, consult other reference books or an online thesaurus. Italicized items in definitions are themselves defined elsewhere in this alphabetical glossary.
Access The early evening period immediately preceding network prime time, generally 7 to 8 p.m.
Accountability Responsibility for activities.
Acquisitive goal Media promotion that is intended to gain new viewers, listeners, or subscribers.
Advance titling On-screen notices for the next program, appearing as pop-ups in the lower-third of television screens.
Affiliation The contractual relationship ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.