Glossary
This selective glossary consists of media-related terms that were boldfaced in the text. The definitions focus on meanings as applied to promotion and marketing of media. For other terminology, consult other reference books or an online thesaurus. Italicized items in definitions are themselves defined elsewhere in this alphabetical glossary.
Access The early evening period immediately preceding network prime time, generally 7 to 8 p.m.
Accountability Responsibility for activities.
Acquisitive goal Media promotion that is intended to gain new viewers, listeners, or subscribers.
Advance titling On-screen notices for the next program, appearing as pop-ups in the lower-third of television screens.
Affiliation The contractual relationship ...
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