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Media Promotion & Marketing for Broadcasting, Cable & the Internet, 5th Edition by Robert Klein, Douglas A. Ferguson, Susan Tyler Eastman

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About the Contributing Authors

William Jenson Adams (Chapter 3) is Professor of Communication in the School of Journalism & Mass Communication at Kansas State University. His primary research interests lie in motion pictures and network television programming for prime time. He has written chapters for several textbooks, including multiple editions of Media Programming: Strategies and Practices (2006), and published his research in such periodicals as the Journal of Broadcasting & Electronic Media, Journal of Communication, and the Journal of Media Economics. He also writes for the popular press. Professor Adams can be reached at wadams@ksu.edu.

Robert K. Avery (Chapter 9) is Professor of Communication at the University of Utah. A former public ...

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