Selected Bibliography
This bibliography lists books and articles focusing on promotion and marketing by media companies that have been published since 2000. Some items cited in individual chapters are also included here, as well as periodicals that carry frequent and substantial articles about media company practices and the marketing of television and radio programs and services. Videos and websites of interest to students of promotion appear at the end of each chapter. For books and articles published before 2000, consult the bibliographies of preceding editions of this book.
Albarran, A. B. Management of Electronic Media, 2nd ed. Belmont, CA: Wadsworth, 2002.
Albarran, A. B. Media Economics: Understanding Markets, Industries and Concepts, ...
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