November 2012
Beginner
352 pages
10h 9m
English
book
Media Promotion & Marketing for Broadcasting, Cable & the Internet, 5th Edition
by Susan Tyler Eastman, Douglas A. Ferguson, Robert Klein
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Selected Bibliography
This bibliography lists books and articles focusing on promotion and marketing by media companies that have been published since 2000. Some items cited in individual chapters are also included here, as well as periodicals that carry frequent and substantial articles about media company practices and the marketing of television and radio programs and services. Videos and websites of interest to students of promotion appear at the end of each chapter. For books and articles published before 2000, consult the bibliographies of preceding editions of this book.
Albarran, A. B. Management of Electronic Media, 2nd ed. Belmont, CA: Wadsworth, 2002.
Albarran, A. B. Media Economics: Understanding Markets, Industries and Concepts, ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.