February 2017
Intermediate to advanced
264 pages
7h 7m
English
Content preview from Neuro DesignBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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APPENDIX: 61 NEURO DESIGN PRINCIPLES
The following is a summary list of the principles, ‘best practices’ and neuro design effects I’ve covered in this book. They are grouped according to the chapters they are described in.
Chapter 1: A general principle
1 The buzz of novelty: novel choices – even of uncertain value – can activate part of our brain’s reward system (the ventral striatum).
Chapter 2: Neuroaesthetic principles
2 Fractal detection: our brains can detect fractal patterns in images, and tend to like them as they remind us of patterns in the natural world.
3 The supernormal stimuli effect: deliberately exaggerating the visual features – such as shape or colour – that help make something distinctive and recognizable can ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.