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Neuro Design
book

Neuro Design

by Darren Bridger
February 2017
Intermediate to advanced
264 pages
7h 7m
English
Kogan Page
Content preview from Neuro Design

09

Viral designs

Figure 9.1    Images can spread online in the same way as a virus spreads in nature

During the First World War a curious image began appearing on walls in air force camps and on the sides of railway carriages. Australian servicemen had been drawing a graffiti-like doodle declaring that ‘Foo was here’ – a spontaneous example of what we would now call viral advertising, except it wasn’t advertising anything other than the fact that a serviceman had been in that location. These viral images were copied even more during the Second World War, with US servicemen writing ‘Kilroy was here’, and the British version declaring ‘Chad was ...

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Publisher Resources

ISBN: 9780749478896