February 2017
Intermediate to advanced
264 pages
7h 7m
English
Content preview from Neuro Design
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07
Visual persuasion and behavioural economics
Figure 7.1 By paying attention to how people naturally behave, and the shortcuts they take, designers can create more persuasive designs
Several years ago, illusionist Derren Brown performed an interesting trick on his TV show. He brought two advertising creatives to an office and gave them half an hour to drawn a poster ad for a fictional animal taxidermy company. They were told that their design should contain a company name, a logo and a strapline. Being a mentalist magician, before they began he placed an envelope containing his prediction of their ad on the desk in front of them, unopened. ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.