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Neuro Design
book

Neuro Design

by Darren Bridger
February 2017
Intermediate to advanced
264 pages
7h 7m
English
Kogan Page
Content preview from Neuro Design

06

Visual saliency maps

Figure 6.1    Viewers’ eyes are immediately drawn to things that are different to their surroundings, a property that neuroscientists call ‘visual saliency’

In 1967 a secret club, not open to the general public, was opened in Disneyland. The club was unusual as it was the only place in the Magic Kingdom to serve alcohol. Walt Disney himself initially resisted the idea of the club, but was under pressure from General Electric (GE), one of the original corporate sponsors of Disneyland. Walt wanted to bring into his park some of the attractions his Imagineers had created for the 1964 New York World Fair. As a sponsor, GE ...

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Publisher Resources

ISBN: 9780749478896