February 2017
Intermediate to advanced
264 pages
7h 7m
English
Content preview from Neuro Design
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Conducting neuro design research
Figure 11.1 Some of the key neuro design research tools (from top, left to right: EEG, A/B testing, eye tracking, implicit response, facial action coding and fMRI)
Dilbert is one of the most popular comic strips in the world, published in 2,000 newspapers across 65 countries. Over 20 million Dilbert books and calendars have been sold. The cartoon features the eponymous Silicon Valley office worker and offers satirical observations on some of the more absurd and irrational aspects of the contemporary workplace. It originally appeared in 1989 in a handful of newspapers but did not begin to really take off ...
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