February 2017
Intermediate to advanced
264 pages
7h 7m
English
Content preview from Neuro Design
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04
How first impressions work
Figure 4.1 Our first impression of a design shapes our eventual opinion of it. Like a fractal, our reactions become more complex over time, but they are just elaborations of that initial first glance
Imagine that you are walking down the street and a new model of car happens to drive past you on the opposite side of the road. It passes your field of view but you are not paying any attention to it as you are thinking of other things at the time. Perhaps you are not even that interested in cars. However, is it possible that even without paying attention to it, your brain has already formed an opinion on what it ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.