February 2017
Intermediate to advanced
264 pages
7h 7m
English
Darren Bridger works as a consultant to designers and marketers, advising on using and analysing data that taps into consumers’ non-conscious thinking and motivations. He was one of the original pioneers of the Consumer Neuroscience industry, helping to pioneer two of the first companies in the field, then joining the world’s largest agency, Neurofocus (now part of the Nielsen company), as its second employee outside the United States. He currently works as head of insights at NeuroStrata.
Read now
Unlock full access