February 2017
Intermediate to advanced
264 pages
7h 7m
English
Content preview from Neuro Design
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01
What is neuro design?
Figure 1.1 Some of the fields that contribute to neuro design
Sometime in the near future:
Dennis Drite sits down at his desk to begin a new day. Dennis – known as Den to his colleagues – works as a neuro designer, designing websites, ads and packaging. As he switches on his computer he logs on to his current design project – a retail website. As he finishes the design he runs it through his PNT software for checking. PNT, or predictive neuro test, checks his design, making predictions of how users will likely react to it. The tests for attention all come back positive, the images and text that are most important are ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.