February 2017
Intermediate to advanced
264 pages
7h 7m
English
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INDEX
Note: Italics indicate a Figure or Table in the text.
A/B testing 3, 6, 130, 155, 172, 207, 220–21
Adams, Scott 206
cigarette 148
aesthetics 20
affect heuristic 113, 119, 143, 241
affective computing 234
AIDA 142–43, 144–45, 146, 155, 224
anchoring 149
Aristotle 200
abstract 240
kinetic 34
movements 35
universal laws 24–31
artificial intelligence 52
augmented reality (AR) 232–33
awe 183
Bauhaus design school 40
Bayesian probability 30
‘beauty in averageness’ effect 55, 75, 240
behavioural economics 4, 13, 146–50, 154, 155, 224
difficulty 147
heuristics 147–50
pension example 151–53
risk 147
uncertainty ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.