More about colors
Color is perhaps the most important aspect of figure style, and thus it deserves its own subsection. There are many great resources that discuss the principles of choosing colors in visualizations (for example, https://betterfigures.org/2015/06/23/picking-a-colour-scale-for-scientific-graphics/ and https://earthobservatory.nasa.gov/blogs/elegantfigures/2013/08/05/subtleties-of-color-part-1-of-6/). The official Matplotlib documentation also contains a good overview of color maps (http://matplotlib.org/users/colormaps.html).
Effective use of color adds sufficient contrast to make something stand out and draw your audience's attention. Colors can also evoke emotions; for example, red is often associated with important or passionate, ...
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