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Presentation Zen: Simple Ideas on Presentation Design and Delivery, 2nd Edition by Garr Reynolds

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2. Creativity, Limitations, and Constraints

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In Chapter 3, we take a look at the first steps in the preparation stage. But first, let’s take a step back and look at something we usually do not think about when preparing a presentation: creativity. You may not think of yourself as being creative, let alone as a creative professional like a designer, writer, artist, and so on. But developing presentation content—especially content to be delivered with the aid of multimedia—is a creative act.

Most of the students and professionals I meet in classes and seminars around the world say that they are “not very creative.” Some of this is modesty no doubt, ...

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