In Sum
• Design matters. But design is not about decoration or ornamentation. Design is about making communication as easy and clear for the viewer as possible.
• Keep the principle of signal-to-noise ratio in mind to remove all nonessential elements. Remove visual clutter. Avoid 3D effects.
• People remember visuals better than bullet points. Always ask yourself how you can use a strong visual—including quantitative displays—to enhance your narrative.
• Empty space is not nothing; it is a powerful something. Learn to see and manipulate empty space to give your slide designs greater organization, clarity, and interest.
• Use high-quality photos that make an impact and are easily seen and understood. Consider using full-bleed images and place ...
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