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Presentation Zen: Simple Ideas on Presentation Design and Delivery, 2nd Edition by Garr Reynolds

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Presentation Design

A common misunderstanding about design is that it is something that comes at the end—like the frosting and the “Happy Birthday!” on a cake. But this is not what I mean by design. For me, design does not wait until the end. Rather, it comes at the beginning, right from the start. Design is necessary to organize information in a way that makes things clearer; it can make things easier for the viewer or the user. Design is also a medium for persuasion. It is not decoration.

Design is about people creating solutions that help or improve the lives of other people—often in profound ways, and often in ways that are quite small and unnoticed. When we design, we need to be concerned with how other people interpret our design solutions ...

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