Empty Space

Empty space, also called negative space or white space, is a concept that is supremely simple, yet the most difficult for people to apply. Whether designing a document or slide, the urge to fill empty areas with more elements is just too great. One of the biggest mistakes typical businesspeople make with presentation slides (and documents) is going out of their way to seemingly use every centimeter of space, filling it with text, boxes, clip art, charts, footers, and the ubiquitous company logo.

Empty space implies elegance and clarity. This is true with graphic design, but you can see the importance of space (both visual and physical) in the context of, say, interior design as well. High-end brand shops are always designed to create ...

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