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Presentation Zen: Simple Ideas on Presentation Design and Delivery, 2nd Edition by Garr Reynolds

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General Design Principles

In the following sections, I’ll take you through seven interconnected design principles that are fundamental to good slide design. The first two—signal-to-noise ratio and picture superiority effect—are broad concepts with practical applications to slide design. The third—empty space—helps us look at slides in a different way and appreciate the power of what is not included to make visual messages stronger. The final four principles are grouped together in what I call “the big four” of basic design principles: contrast, repetition, alignment, and proximity. Designer and author Robin Williams first grouped and applied these four basic principles to the art of document design in her best-selling book The Non-Designer’s ...

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