Here you can see the first 34 slides (out of more than 100) for my presentation on the issue of branding and transformation. The client—a major international financial firm—asked me to focus on differentiation and engagement. The 35-minute presentation also featured a few short video clips to underscore my points. As I spoke, the slides appeared behind me on a huge backlit screen, at which I rarely glanced. Some of the slides contained quotes and visual examples of what I was talking about. But most of all, I had a point, and I had stories and examples to illustrate that point. The slides provided an important and supportive backdrop that amplified my message.