Two Questions: What Is Your Point? Why Does It Matter?

A lot of the presentations I attend feature a person from a specialized field giving a talk—usually with the help of multimedia—to an audience of business people who are not specialists in the presenter’s technical field.

This is a common presentation situation. For example, an expert in the area of biofuel technology may be invited to give a presentation to a local chamber of commerce about the topic and about what his company does. Recently, I attended such an event, and after the hour-long talk was over, I realized the presentation was a miracle of sorts: until that day I didn’t think it was possible to listen to someone make a presentation with slides in my native language of English ...

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