Engagement is Not About Tools

Many people talk about technology as if it is a panacea for boring and ineffective presentations. Digital tools have, in many ways, increased the quality of communication and engagement for live presentations. This is especially true when engaging with people live on the other side of the planet via tools such as video conferencing, webinars, Skype, and so on. Yet, while our technology has evolved in dramatic ways over the last generation, our fundamental human need for connection, engagement, and relationships has not changed. Companies today promote their bells and whistles and whizzing animations as elements that are guaranteed to engage. However, we should be very skeptical about such claims. The use of more ...

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