March 2009
Intermediate to advanced
1051 pages
30h 33m
English
book
Professional Microsoft® SQL Server® Analysis Services 2008 with MDX
by Sivakumar Harinath, Matt Carroll, Sethu Meenakshisundaram, Robert Zare, Denny Guang-Yeu Lee
Content preview from Professional Microsoft® SQL Server® Analysis Services 2008 with MDX
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Chapter 25. Web Analytics
The goal of Web Analytics is to transform data from different sources to obtain meaningful intelligence about your web site. It involves the process of collecting, storing, filtering, and analyzing click-stream, commerce, and third-party data. These click-stream BI scenarios range from understanding navigation patterns to designing your web site better to understanding what users are searching in order to personalize recommendations. In this chapter, we take a closer look at the Web Analytics data and determine the type of reports and information it can provide (business intelligence). As we go through these ideas, you will understand why Web Analytics has become the latest trend in data warehousing.
In this chapter we look at:
Understanding what Web Analytics is and the infrastructure it requires
Understanding the business questions that can be answered by Web Analytics
A step-by-step guide to create an OLAP cube from web log data
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