Peak app
Smartphone owners always lookout to download apps they think will be useful. If you are fortunate enough to have a consumer download your application, then odds are that they will delete it after one use if they find it troublesome or difficult to use.
According to a Nielsen study (http://www.nielsen.com/us/en/insights/news/2015/so-many-apps-so-much-more-time-for-entertainment.html) that average adult uses less than 30 apps per month. Over time the lack of using an app leads to the unused apps being purged.
Several studies estimate roughly 10% of apps are used enough times to be retained. This means even if your app is downloaded the odds are it will eventually be removed and probably never used.
Brands are spending between $8-12 ...
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