July 2018
Intermediate to advanced
354 pages
8h 51m
English
Content preview from Progressive Web Application Development by Example
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Search engine optimization
Google and other search engines have publicly stated that they consider HTTPS sites to be more authoritative than nonsecure sites with the same information. The reason is twofold. First, the average web surfer will trust an HTTPS site more than a non-HTTPS site. It might just be a simple blog, or it could be a giant bank—whatever the site is, the perception of security goes a long way.
Independent surveys have shown a correlation between higher rankings and HTTPS (see https://backlinko.com/search-engine-ranking). This makes sense because search ranking signals highly correlate with better user experience. HTTPS is a user experience factor because it conveys trust to the consumer.
So even if your site does not handle ...
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