Over 80% of 328 million active Twitter users are mobile. Twitter knew they needed their mobile experience to be faster, more reliable, and engaging. They chose to launch their default mobile experience as a Progressive Web Application (PWA) in April 2017, called Twitter Lite.
Their goals were simple, faster load times, more engagement, and lower data consumption. They were able to achieve all three when comparing general activities to the non progressive web app version:
- 65% increase in pages per session
- 75% increase in Tweets sent
- 20% decrease in bounce rate
"Twitter Lite is now the fastest, least expensive, and most reliable way to use Twitter. The web app rivals the performance of our native apps ...
