July 2018
Intermediate to advanced
354 pages
8h 51m
English
Businesses have been using push to engage customers, even if their app is not open, for about a decade now. And why not? Research shows some impressive numbers related to brand engagement and revenue directly correlated with the tiny interruptions.
For example, Google has shared the following:
These values all point to the reason why brand and product managers love push notifications. Unfortunately, up to recent times, the web has been left out of this party. Many businesses have opted to go through the hassle of a native app solely ...
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