Summary
The avalanche of social network data is a result of communication platforms being developed for the last two decades. These are the platforms that evolved from chat rooms to personal information sharing and finally, social and professional networks. Among many, Facebook, Twitter, Instagram, Pinterest, and LinkedIn have emerged as the modern day social media. These platforms collectively have reach of more than a billion individuals across the world, sharing their activities and interaction with each other. Sharing of their data by these media through APIs and other technologies has given rise to a new field called social media analytics. This has multiple applications, such as in marketing, personalized recommendations, research, ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access