November 2017
Beginner to intermediate
366 pages
7h 59m
English
Content preview from R Data Analysis Projects
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The cross-selling campaign
Let's get back to our retailer. Let's use what we have built so far to provide recommendations to our retailer for his cross-selling strategy.
This can be implemented using the following code:
########################################################################### # # R Data Analysis Projects # # Chapter 1 # # Building Recommender System # A step step approach to build Association Rule Mining # # # Script: # Generating rules for cross sell campaign. # # # Gopi Subramanian ###########################################################################
library(arules)library(igraph)
get.txn <- function(data.path, columns){ # Get transaction object for a given data file # # Args: # data.path: data file name location ...Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.