November 2017
Beginner to intermediate
366 pages
7h 59m
English
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Our goal, by the the end of this chapter, is to understand the concepts of association rule mining and related topics, and solve the given cross-selling campaign problem using association rule mining. We will understand how different aspects of the cross-selling campaign problem can be solved using the family of association rule mining algorithms, how to implement them in R, and finally build the web application to display our analysis and results.
We will be following a code-first approach in this book. The ...
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