November 2017
Beginner to intermediate
366 pages
7h 59m
English
Content preview from R Data Analysis Projects
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Weighted transactions
This is additional information added to the transaction to denote its importance, such as the profitability of the transaction as a whole or the profitability of the individual products in the transaction. In the case of the preceding binary matrix, a column called weight is added to store the importance of the transaction.
In this chapter, we will show you how to use transaction data to support cross-selling campaigns. We will see how the derived user product preferences, or recommendations from the user's product interactions (transactions/weighted transactions), can fuel successful cross-selling campaigns. We will implement and understand the algorithms that can leverage this data in R. We will work on a superficial ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.