November 2017
Beginner to intermediate
366 pages
7h 59m
English
Recommender systems or recommendation engines are a popular class of machine learning algorithms widely used today by online retail companies. With historical data about users and product interactions, a recommender system can make profitable/useful recommendations about users and their product preferences.
In the last decade, recommender systems have achieved great success with both online retailers and brick and mortar stores. They have allowed retailers to move away from group campaigns, where a group of people receive a single offer. Recommender systems technology has revolutionized marketing campaigns. Today, retailers offer a customized recommendation to each of their customers. Such recommendations ...
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