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R Data Analysis Projects
book

R Data Analysis Projects

by Mark Hodnett, Gopi Subramanian
November 2017
Beginner to intermediate
366 pages
7h 59m
English
Packt Publishing
Content preview from R Data Analysis Projects

Summary

We started the chapter with an overview of recommender systems. We introduced our retail case and the association rule mining algorithm. Then we applied association rule mining to design a cross-selling campaign. We went on to understand weighted association rule mining and its applications. Following that, we introduced the HITS algorithm and its use in transaction data. Next, we studied the negative association rules discovery process and its use. We showed you different ways to visualize association rules. Finally, we created a small web application using R Shiny to demonstrate some of the concepts we learned.

In the next chapter, we will look at another recommendation system algorithm called content based filtering. We will see ...

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Publisher Resources

ISBN: 9781788621878