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R Data Analysis Projects
book

R Data Analysis Projects

by Mark Hodnett, Gopi Subramanian
November 2017
Beginner to intermediate
366 pages
7h 59m
English
Packt Publishing
Content preview from R Data Analysis Projects

Transactions

Transactions are purchases made by a customer on a single visit to a retail store. Typically, transaction data can include the products purchased, quantity purchased, the price, discount if applied, and a timestamp. A single transaction can include multiple products. It may register information about the user who made the transaction in some cases, where the customer allows the retailer to store his information by joining a rewards program.

A simplified view of the transaction data is a binary matrix. The rows of this matrix correspond to a unique identifier for a transaction; let's call it transaction ID. The columns correspond to the unique identifier for a product; let's call it product ID. The cell values are zero or one, ...

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Publisher Resources

ISBN: 9781788621878