November 2017
Beginner to intermediate
366 pages
7h 59m
English
Content preview from R Data Analysis Projects
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Retailer use case and data
A retailer has approached us with a problem. In the coming months, he wants to boost his sales. He is planning a marketing campaign on a large scale to promote sales. One aspect of his campaign is the cross-selling strategy. Cross-selling is the practice of selling additional products to customers. In order to do that, he wants to know what items/products tend to go together. Equipped with this information, he can now design his cross-selling strategy. He expects us to provide him with a recommendation of top N product associations so that he can pick and choose among them for inclusion in his campaign.
He has provided us with his historical transaction data. The data includes his past transactions, where each transaction ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.