CHAPTER TWENTY-TWO
Disrupting the Racist Narrative in Marketing and Advertising
MEGAN LARSON, EDD
Vice President, Marketing and Business Development
The Winters Group, Inc.
(she/her/hers)
Perception is reality, so if we are to change our perceptions, then we must change our reality.
—UNKNOWN
Systemic racism is perpetuated by a narrative created both deliberately and passively by cultural gatekeepers. Often these gatekeepers are driven by known prejudices, unconscious biases, and the demands of capitalism. They create stories and themes that reinforce racist and sexist ideas and fortify entrenched hierarchies of power that advantage dominant culture groups and further disadvantage marginalized people. The narratives created by cultural gatekeepers ...
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