Getting a business (or new product) started is like moving a stopped train. It takes a lot of energy to break it free from its stationary physics, but once it is put in motion it accelerates with relative ease.
Keep this metaphor in mind when you begin your entrepreneurial venture. Imagine your challenge as an immense train, sitting dead still on a set of shiny new tracks that lead directly—and with a slight downward slope—to a Golden City. That city is waiting to welcome you as its newest citizen and shower you with its golden benefits.
You just have to get it moving.