FOREWORD
When Michael Masterson asked me to write this Foreword, I felt conflicted. On the one hand, I have known him for nearly 30 years and watched admiringly as he catapulted himself and the many enterprises he's been involved in to almost stratospheric levels of success and prosperity. But on the other hand, I wasn't all that certain he could readily provide a broad spectrum of entrepreneurs and business owners with a universal business growth and success strategy that would (and could) easily work for any or all who followed it.
My lifework has been identifying universal principles, laws, and tenets of business building that apply almost everywhere. So I'm quite a hard sell when it comes to endorsing any business building book.
Well, I'm delighted to prepare you for a wonderful 25-chapter journey into business building—fast-track style. Michael has produced an excellent business primer for anyone and everyone who owns or runs a business and wants more growth, profit, success, prosperity, or wealth.
I found his take on the concept of taking action quite refreshing. I'm confident you will reflect hard and long when you come to Chapters 9 through 13. Michael's unvarnished look at the agonies and ecstasies of business ownership and how to gain more of the latter and reduce or eliminate the fear is probably the best gift this book provides.
I can promise that when you put down this book when you're done reading it, you will be a far different—completely transformed—business owner than ...
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