January 2008
Intermediate to advanced
397 pages
8h 32m
English
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NOTES
CHAPTER 3 BECOMING A FIVE-STAR BUSINESS GENIUS
CHAPTER 4 THE SUPREMACY OF SELLING
CHAPTER 6 MASTERING THE COPY SIDE OF SELLING
CHAPTER 9 FROM $1 MILLION TO $10 MILLION AND BEYOND: HOW TO BREAK THROUGH THE ONE-PRODUCT-COMPANY SYNDROME
CHAPTER 10 INNOVATION—THE KEY TO SECOND-STAGE GROWTH
CHAPTER 11 SPEED: PUTTING READY, FIRE, AIM INTO YOUR BUSINESS
CHAPTER 12 GETTING READY
CHAPTER 17 READY, FIRE, AIM IN ACTION
CHAPTER 24 THE LAST BIG CHANGE
[60] Elliott Jaques, Requisite Organization (Green Cove Springs, FL: Cason Hall and Co., 1998).
[61] Seth Godin, If You're Clueless About Starting Your Own Business (Chicago: Dearborn, A Kaplan Professional Company, 1998), 2.
[62] Ibid., 4.
[63] Ibid., 12.
[64] James Koch, "Portrait of a CEO as Salesman," Inc.com, March 1988, www.inc.com/magazine/19880301/5901.html (accessed February 3, 2007), 1.
[65] Ibid.
[66] Ted Ciuba, Mail and Grow Rich (Nashville, TN: Parthenon Marketing, 2000).
[67] Jill Andresky Fraser, "Start Me Up," More, February 2003.
[68] Al Ries and Jack Trout, Positioning (New York: McGraw-Hill, 2001), 24.
[69] Seth Godin, If You're Clueless About Starting Your Own Business (Chicago: Dearborn, A Kaplan Professional Company, 1998), 36.
[70] Ibid., 34.
[71] Jay Abraham, Getting Everything You Can Out of All You've Got (New York: Truman Talley Books/St. Martin's Griffin, 2001).
[72] Ibid., 81–84.
[73] Number of Businesses by Revenue Size 2007, www.bizstats.com/businessesbyrevenue.htm ...
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