NOTES

CHAPTER 3 BECOMING A FIVE-STAR BUSINESS GENIUS

[60]

[61]

[62]

[63]

CHAPTER 4 THE SUPREMACY OF SELLING

[64]

[65]

[66]

[67]

CHAPTER 6 MASTERING THE COPY SIDE OF SELLING

[68]

[69]

[70]

[71]

[72]

CHAPTER 9 FROM $1 MILLION TO $10 MILLION AND BEYOND: HOW TO BREAK THROUGH THE ONE-PRODUCT-COMPANY SYNDROME

[73]

CHAPTER 10 INNOVATION—THE KEY TO SECOND-STAGE GROWTH

[74]

CHAPTER 11 SPEED: PUTTING READY, FIRE, AIM INTO YOUR BUSINESS

[75]

CHAPTER 12 GETTING READY

[76]

CHAPTER 17 READY, FIRE, AIM IN ACTION

[77]

CHAPTER 24 THE LAST BIG CHANGE

[78]

[79]

[80]

[60] Elliott Jaques, Requisite Organization (Green Cove Springs, FL: Cason Hall and Co., 1998).

[61] Seth Godin, If You're Clueless About Starting Your Own Business (Chicago: Dearborn, A Kaplan Professional Company, 1998), 2.

[62] Ibid., 4.

[63] Ibid., 12.

[64] James Koch, "Portrait of a CEO as Salesman," Inc.com, March 1988, www.inc.com/magazine/19880301/5901.html (accessed February 3, 2007), 1.

[65] Ibid.

[66] Ted Ciuba, Mail and Grow Rich (Nashville, TN: Parthenon Marketing, 2000).

[67] Jill Andresky Fraser, "Start Me Up," More, February 2003.

[68] Al Ries and Jack Trout, Positioning (New York: McGraw-Hill, 2001), 24.

[69] Seth Godin, If You're Clueless About Starting Your Own Business (Chicago: Dearborn, A Kaplan Professional Company, 1998), 36.

[70] Ibid., 34.

[71] Jay Abraham, Getting Everything You Can Out of All You've Got (New York: Truman Talley Books/St. Martin's Griffin, 2001).

[72] Ibid., 81–84.

[73] Number of Businesses by Revenue Size 2007, www.bizstats.com/businessesbyrevenue.htm ...

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