ABOUT THE AUTHOR
Michael Masterson is not your typical businessman. An ex–Peace Corps volunteer, he never took a class in business, doesn't read the business press, and doesn't like to talk business. He spends his spare time writing, collecting fine art, and practicing Brazilian Jiu Jitsu. His neighbors call him a bohemian. But he's also an entrepreneur. He started his first business when he was 11 years old, and in the 45 years that have elapsed since then, he has played an integral part in dozens of successful businesses—public and private ... local and international ... retail, wholesale, and direct mail.
His entrepreneurial experience is immense, even compared to other successful entrepreneurs. At one time or another, he has consulted for multimillion-dollar businesses in all of the following areas: information publishing, investment advice, health and nutrition, bars and restaurants, retail furniture, fine art sales, painting, carpentry, pool construction, public relations, career advancement, costume jewelry, perfumes and cosmetics, personal accessories, baby products, audiotape programs, magazines, newsletters, books, international real estate development, rental real estate management, and sports and fitness.
Richard Schefren, founder of the business coaching company Strategic Profits, says, "I consult with all of the best-known entrepreneurs in the world, and I've never known anyone who has been in more different sorts of successful businesses than has Michael Masterson." ...
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