January 2008
Intermediate to advanced
397 pages
8h 32m
English
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Chapter 12. GETTING READY
The Ready, Fire, Aim concept is about velocity, about the profound benefits of moving from an idea into action at the fastest possible speed. But Ready, Fire, Aim doesn't mean reckless abandon. It doesn't mean bolting into action before you are ready. It's Ready, Fire, Aim, not Fire at Will.
It's bringing the gun to your shoulder and pointing, not shooting from the hip.
Ready, Fire, Aim is a wonderful strategy for increasing your company's production capacity. After you have exhausted your first product's potential, it's the best way to encourage growth.
Ready, Fire, Aim can and should be applied to almost every aspect of your business, including the generation of both front-end and back-end products.
Speeding up production will definitely allow you to sell more products, and selling more products will definitely boost revenues. The challenge is making sure those revenues are profitable. You can do that by taking just a little bit of time during the Ready phase to ask and answer the following seven essential questions:
Do I have a good idea?
Does it feel like it will work?
Are my sales targets realistic?
Can I afford to test the idea?
Do I know the basic tasks that need to be done?
Do I have the people who can do them?
Do I have a Plan B, an exit plan, in case my good idea turns out to be a bad one?
Let's look at each of these questions individually.
DO YOU HAVE A GOOD IDEA?
It's unlikely that you would launch a product you didn't believe in. But beliefs are sometimes ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.