January 2008
Intermediate to advanced
397 pages
8h 32m
English
Content preview from Ready, Fire, Aim: Zero to $100 Million in No Time FlatBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 15. AIMING THE MARKETING, PART 1: A Quick Crash Course
To get your business through its first stage (from zero to $1 million in revenues), you had to become an expert at selling one product to one audience of prospective customers. To get your business through the next stage (from $1 million to $10 million), you are going to have to expand your product line—and that means expanding your marketing skills.
Don't worry. You don't have to go back to school and earn an MBA. You already know what is most important about marketing. You know where prospects can be found, how to create products that appeal to them, and how to give them offers they find very hard to refuse.
Everything you will learn in this chapter is, in some way, just a refinement of what you have already learned. But let's start by talking about you—how you can improve your skills as a marketer.
HOW SALES-ORIENTED ARE YOU?
If you're a natural salesperson, that's great. If you're not, you have to recognize that as a potential drawback and compensate for it by hiring or partnering with a strong salesperson to carry the selling weight. Your chief salesperson will need adequate compensation (it could be as much as you make) and all of your support and encouragement. You are the jockey, but he is the horse that will bring you across the finish line.
Even if you aren't going to be making sales yourself, you have to be in charge of them. You have to take responsibility for sales moving up. This isn't The Apprentice, where ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.